The popularity of buying and selling items online has continued to grow every year. There’s even a niche market for purchasing fine jewelry online. Sure, buying jewelry online is convenient, you might find the piece you want and you might even find it cheaper compared to in-person jewelry stores.
But is the convenience and lower cost worth it? We’ll explain why you should never buy fine jewelry online.
Consultations With Clerks
Professional salespeople in a jewelry store, particularly Preusser Jewelers, are very experienced in their field. They know what to look for, how to help you find what you’re looking for, and can make decisions and suggestions that are personalized to your tastes. Buying fine jewelry in a store allows you to ask questions, receive feedback, and make decisions based on a conversation. Buying jewelry online takes that experience away.
Getting to See Pieces Side-by-Side
Sometimes you need to see fine jewelry pieces side-by-side. For example, you have your eye on three different engagement rings but you don’t know which one is for you. When you see them side-by-side, under normal lighting conditions, you can determine which of three options is best for you.
Another example is when you’re building an ensemble. Yes, some fine jewelry collections have matching sets. However, you might want to mix it up a bit. When you see fine jewelry in a store rather than online, you can build a set that matches your personality and style tastes.
Collaboration on Custom Pieces
Do you favor custom fine jewelry? Going to a store in person gives you tons of opportunities to collaborate with a jeweler for best results. Even in the era of live video chats for customer service, there’s nothing like seeing a piece of jewelry come to life in person because you can view jewelry selections in person to get inspiration.
Customer Service
Despite emails, live chats, video chats, 360-degree tours, visualizing a ring on your finger, and other technological tools, online customer service can’t replace going to a store to talk to someone in person when and if you have any issues, comments, questions, or concerns about your fine jewelry. At Preusser, you will always have someone to talk to, in-person or over the phone. With online retailers, customer service can be impossible.
Getting the Feel for the Piece
Nothing compares to putting a ring on your finger, a necklace around your neck, or seeing how the earrings make you look. You absolutely need to see how fine jewelry fits on you to get the feel of the piece. Seeing jewelry in normal lighting may change your opinion on a piece, as well. Once you feel comfortable with it, you can make an educated choice.
You Get What You Pay For
Fine jewelry online may be less expensive. But, you get what you pay for. It is impossible to determine the quality of the jewelry without seeing it and feeling it in-person. Paying less also means less customer service. The person consulting with you (if there is one) may not be a jewelry expert and is only there to make a sale. You don’t know what you may get when your fine jewelry arrives at your house, and if it is the wrong piece or of a much lower quality than expected, there is no guarantee you can return it to get your money back. At Preusser, you know you will be purchasing quality jewelry with excellent customer support.
Shop at the Finest Jewelry Store in Grand Rapids
Have any more questions? Stop by Preusser Jewelers, Michigan’s oldest jewelry store, in the heart of downtown Grand Rapids. We promise great customer service and fantastic selections of fine jewelry. Contact us or call 616-458-1425 for more information.
